H.A.T Denim was founded by Hannah Akinyemi. Hannah has always had an eye for fashion, styling outfits as a hobby for different brands since she was young. However, it was around 5 years ago while studying at university that Hannah decided to take her passion for fashion to the next level. And so in 2019, H.A.T Denim was born – a brand that caters to women that don't fit the stereotypical shape and size – 'the outliers & inbetweeners'.

H.A.T DENIM came from humble beginnings and is more than just another label. It is the implementation of Hannah's vision to design clothing for girls like her that don't fit the stereotypical sizes that dominate the market.

"Growing up, I could never find the right jeans for my body shape and height. It was either that the jeans were big or not long enough."

Hannah was born in Nigeria and grew up in South Africa before residing in Australia. Travel has inevitably shaped Hannah’s distinctive style and exotic destinations inspire her style and designs. With a clear vision, determination and passion for success, Hannah is focussed on designing fashion that endows a sense of identity and inclusivity to  those who wear H.A.T Denim.

H.A.T Denim uses sustainable denim that lasts. Our timeless fashion evolves with you. Fashion is a platform to express one's identity. A woman wearing H.A.T Denim is confident, sophisticated, sexy and ambitious in every facet of their life.